Clifford Sanders posted an update 7 months, 4 weeks ago
Web developers and SEO teams remain kept in a continuous feud divided by the line within the Google sandbox. Both sides back up their respective crafts, each believing their work is vital to online success.
On the one hand, the SEO team must bring customers. Another must communicate brand experience. Are both very essential, yet employ unique techniques and ideas. How can website creation and SEO live together in harmony?
The structure Team
Web developers create websites with the client’s audience in mind.
Many times they feel a user’s experience dictates success. A fairly easy "build it and they can come" mindset pervades their method of site design. There’s still more bad.
At a standard level, creative teams long to see a tale. Through design and duplicate, the team needs a brand name and crafts a world for this. They built an online site using a look and theme; a sense and flavour. Often, the simplest way to share an email is thru more expressive technologies like AJAX, Flash Animation, and Silverlight. Even video integration (read youtube) has grown to be more widespread with an increase of broadband penetration.
Designers desire to make utilization of these technologies simply because they engage the user. Technological integration helps tell the company story and bring design to life. If Flash or Silverlight is likely to make the complete site experience more desirable and interactive, then designers should put them into action accordingly.
The SEO Team
If a designer tells a tale, then the search engineer provides directions for the lecture hall where it’s told. The SEO side focuses heavily on traffic and visibility, believing a website should be seen to get heard.
Now is really a surprise. Remember those cool technologies the creative team really wants to use? Well, SEO would like to use them too. They’re just more cautious.
While an SEO-friendly website doesn’t require being straight HTML, SEO teams have to take under consideration crawls. Even though a site uses AJAX, key content should be available to spiders for indexing.
This is where both the teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. What is more important: the ability or perhaps the traffic? Which argument is proper?
It cannot all be about Search Engine Optimization. Should you drive traffic towards a niche site and consumer experience is sub-par, you disappoint not merely an individual though the client as well. Conversely, what good is surely an eye-catching website if there is no-one to find it? The web is very large enough for experimental web design and appearance optimization. It can be big enough.
Although it is not a simple task, the web designer and search engine engineer will get solutions to achieve both creative and search interest without having to sacrifice the integrity of either.
The important thing to such compromises is education. Creative must understand how SEO works; SEO must see the significance about certain design elements to branding and messaging. Both must consider how visitors will attain the site. Do they really still find it solely through search? Or will a media blitz (including social media marketing) help drive traffic to the site? Each one of these elements has to be considered when negotiating design and optimization issues.
You (The Client) Comes First
Irrespective of department affiliation, our web designers and SEO engineer will set your (client) interests before their very own. Clients want both brand identity and look visibility. The creative and SEO teams have to set aside their feud to meet up with such expectations.
Sometimes it’s likely you have to forgo a video splash page, or you may need to optimize a Flash microsite. Even if you disagree using the other department’s tactics, you’ll still need these phones achieve project objectives. Our client matters. You matters.
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