Clifford Sanders posted an update 9 months ago
Web-site designers and SEO teams remain located in a continuing feud divided by a line inside the Google sandbox. Each side stand behind their respective crafts, each believing their job is essential to online success.
Also, the SEO team must drive traffic. One other must communicate brand experience. Both of them are essential, yet employ unique techniques and ideas. How do web site design and SEO live together harmoniously?
The Design Team
Web Designers create websites with all the client’s audience in your mind.
All too often they presume a user’s experience dictates success. A straightforward "build it and they’re going to come" mindset pervades their approach to site design. But that’s not all bad.
At the standard level, creative teams long to see a narrative. Through design and copy, the group needs a brand name and crafts a world for this. They built a web site with a look and theme; an understanding and flavour. Often, the simplest way to convey a message is by more expressive technologies like AJAX, Flash Animation, and Silverlight. Even video integration (read youtube) has grown to be more widespread to comprehend broadband penetration.
Designers desire to make using these technologies simply because they engage the user. Technological integration helps tell the company story and convey design your. If Flash or Silverlight is likely to make the overall site experience more pleasing and interactive, then designers should put them into action accordingly.
The SEO Team
If your designer tells an account, then your search engineer provides directions for the lecture hall where it’s told. The SEO side focuses heavily on traffic and visibility, believing a website has to be seen to get heard.
Now here’s a surprise. Remember those cool technologies the creative team really wants to use? Well, SEO wants to utilize them too. They’re just more cautious.
While an SEO-friendly website doesn’t require to get straight HTML, SEO teams will need to take into mind crawls. Even though a website uses AJAX, key content have to be accessible to spiders for indexing.
This is how the two teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. So what is more vital: the experience or even the traffic? Which side is correct?
It wouldn’t be about Seo. Should you get targeted traffic to a website and consumer experience is sub-par, you disappoint not simply the consumer but the client as well. Conversely, what good is surely an eye-catching website if there is no-one to notice? The Internet is large enough both for experimental web design and search optimization. It really is large enough.
Although it is not simple, the world wide web designer and search engine engineer can discover approaches to achieve both creative and check interest without having to sacrifice the integrity of either.
The true secret to such compromises is education. Creative should be aware how SEO works; SEO must also know the significance about certain elements of design to branding and messaging. Both should also consider how visitors will attain the site. Will they think it is solely through search? Or will a media blitz (including social media marketing) help get targeted traffic to the website? Every one of these elements must be considered when negotiating design and optimization issues.
You (The consumer) Comes First
In spite of department affiliation, our web-site designers and SEO engineer will set your (client) interests before their very own. Clients want both brand identity and check visibility. The creative and SEO teams have to put aside their feud in order to meet such expectations.
Sometimes you could have to forgo a relevant video splash page, or perhaps you should optimize a Flash microsite. In case you disagree with all the other department’s tactics, you still need these phones achieve project objectives. Our client matters. You matters.
More details about
see more go to see our new resource.